The success of any business does not solely depend on the products that they manufacture or services that they offer. A big percentage of their success also depends on how they are able to listen to what their clients have to say. Marcus Evans specializes in organizing events and conferences that will provide their clients with essential business information and knowledge that will allow them to sustain a competitive advantage and be ahead of the other companies in their industry. Marcus Evans would look into customer feedback and complaints and develop a strategic plan that will help a business make developments and improvements within their company. Their events and conferences teach the most effective strategies and practices for addressing customer complaints. They also discuss the importance of developing a personal approach in dealing with these complaints. With the proper management of customer complaints, a business will be able to retain a loyal clientele and even make some new ones in the process.