For company to succeed they must have a full understanding of their consumers and their behavior. They should analyze and determine what their consumers need. As with any company that offers consumer products, a product would not be developed and launched without proper research. They need to have the essential information they need. A great way for company to know more about their consumers is by conducting survey sample activities. They can hire a third party company that specializes in doing surveys to conduct the survey for them. They can also compose their own internal team to conduct the survey. They can ask questions that can reveal what their preferences are. The survey can be conducted as long as the company wants depending on whether they have the amount of data they will need. The data that will be accumulated will be subjected to a thorough study so that they will come up with credible results. It is essential that the information that will be gathered will be interpreted correctly for it will affect the decisions regarding a certain product. Every business that wants to grow and stay competitive in its industry should conduct a survey sample. I’ve done a few survey sample before, and I thought it’s a pretty neat idea.